I was asked once why I was so interested in learning about wine, and after thinking about how to explain it for a bit, came up with the following analogy. Aimee’s probably tired of hearing it since I still use it whenever I’m asked.
To me, a glass of wine is like a good novel. (I was a lit major in college, by the way.) A person should be able to pick up a novel without any context or background and still enjoy the story. If nothing else, the book should bring pleasure. To me, though, if I know something about the social or political conditions the author was writing in, the context of references made within the work, what the author’s contemporaries were doing, literary archetypes, etc., the book became a much richer experience.
Same with wine. Anyone should be able to pick up and enjoy a glass of wine without knowing anything about it, and it should still bring pleasure. I got interested in the backstory, though – what made that wine taste different from another one – whether different grape varietal, region, winery from the same region, or even the same wine from a different vintage. It made it a much richer experience for me, and from then on, it was down the rabbit hole.
The analogy works for our business philosophy, too – if you want to just browse around with no assistance and pick up whatever you’d like (trust us, it’s all good), that’s great. If you’ve got questions about a wine in particular or any wine topics in general, want to create a custom flight to see the differences for yourself, or just want to chat – that’s what we’re here for.