Q: Are you crazy?
A: Possibly. We were just starting to get out of debt and have somewhat normal hours – who wants that?!?

Q: Why a second location?
A: See the answer to the previous question. But seriously, we think there’s room in the overall market for another Thief Wine – since we opened in July of 2008 we’ve had an amazing response, but we think there’s still room to grow. Having a second location will enable us to have greater economies of scale and synergies between the two should lead to even greater value for all of our customers. The Cornerstone Building opportunity in particular was too compelling to pass up.

Q: You’ll still have your Milwaukee Public Market location, right?
A: Correct – we love being in the Public Market and the relationships we’ve developed there; we definitely won’t be neglecting that at all and will continue to work at making our MPM shop & bar the best it can be for you.

Q: Why Shorewood?
A: It’s got a great potential customer base – many of our customers are from Shorewood / Whitefish Bay and are extremely excited we’re expanding there. It’s close enough to our MPM location that we can easily coordinate between the two, but far enough away that the two won’t significantly compete with each other.

Q: What and where is the Cornerstone Building?
A: We think Shorewood in general is a great opportunity, but this location in particular is what sold us. The Cornerstone Building is a new construction at the corner of Kensington and Oakland (where the gas station used to be) in the north end of Shorewood. It’s a mixed-use building that will have North Star Bistro (who’s moving across the street into it), Alterra Coffee, Boutique B’Lou, and us on the ground floor, and three floors of higher-end (granite counters, hardwood floors, etc.) apartments above. There will be off-street parking and a great courtyard offset from the street where we’ll have a good amount of outdoor seating.

Q: Um, you do know there’s competition, right?
A: Sure – there’s always going to be competition no matter where you go. We think this is a great location, we’re confident about our ability to provide an unbeatable wine experience – selection, service, price, environment – and based on our current customers’ enthusiastic response we believe there’s a market for what we offer. We know you’ve got numerous options for purchasing wine, and like with our MPM location, we don’t take your support for granted and going to do everything we can to earn that support.

Q: What’s the timing?
A: We should be able to take possession of the space by July 1, build it out in two months, and we’re targeting a September opening.

Q: What will be the differences between the two locations?
A: The Shorewood location will be the same concept as our MPM spot, split roughly half and half between retail and wine bar, but definitely won’t be a carbon copy. It’ll be our own distinct space, so we’ll be able to create the environment – décor, lighting, music, mood – and the bar will have more of an intimate, sophisticated feel (as opposed to the market’s open, bustling environment, which is very cool in a completely different way). It’ll be open later at night, so hopefully will be the ideal way to spend an evening out. (Especially in summer – did we mention we’ll have an awesome courtyard?) There will be a good amount of overlap in the retail selection and possibly wine lists, but with some differences at each location.

Q: Will you offer food?
A: Yes! Via North Star Bistro, who we’ll coordinate with to develop an appetizer / small plates menu for the wine bar. It should be a win for everyone – customers get delicious freshly prepared food, we don’t have the added overhead of a kitchen, and North Star will get more volume and awareness. We’re excited to work with North Star in general – there are a lot of possibilities for synergies, including wine dinners, food / wine pairing classes, use of their private room for seminars, and more.

Q: Who will be where?
A: Initially, of course, we’ll both be running around like crazy getting the new location up to speed. Once we’re settled in, the plan is for Aimee to be at Shorewood 4 days a week and at MPM 2 days a week, with Phil at the MPM 4 days a week and at Shorewood 2-3 days a week. We’ll post our schedule on our site so if you want to talk specifically with either one of us you’ll know when & where we’ll be. Our wonderful staff will grow, and will probably be mainly at one location or the other but will have the flexibility to be at either.

Q: What about my customer rewards?
A: No worries! Our computer systems at each location will be synched to a central server, so your customer rewards will accumulate and be tracked regardless of which location you made your purchase at. Same with your customer history – if you buy something at our MPM location, we’ll be able to look it up in Shorewood.

Q: Last one – hey Phil, aren’t you supposed to be studying for your Master of Wine exam in June?
A: I was hoping you wouldn’t bring that up.

Regular customers know what fans we are of Tandem Winery – we’ve had their Chardonnay on the wine list, we carry their wines on the shelves, and we had owner/winemaker Greg LaFollette, who we became friends with during our time in Sonoma and is one of our favorite people both personally and professionally, in to the shop for an exclusive tasting of his single-vineyard Pinot Noirs and Chardonnays this past summer.

Well, we just learned the Tandem label is being retired – the winery was bought about a year ago (though Greg is still in charge of the winemaking) and the new owners decided to capitalize on Greg’s renowned reputation and change the name to LaFollette Wines. What does that mean for you right now? Existing Tandem wines are dirt-cheap!

We snapped up what we could and at these prices they’ll be sure to go fast, so reserve your bottles / cases accordingly. Even better, case discounts apply, 10% off any 12 bottles or more, mix and match!

Tandem 2006 Ritchie Vineyard Chardonnay, Russian River Valley – Rich, full-blown California Chardonnay that somehow keeps its acidity and balance. This was a huge hit by the glass. Update:  SOLD OUT

Tandem 2007 Manchester Ridge Vineyard Chardonnay, Mendocino – This wine has never been available in Wisconsin before – Greg brought a bottle to the tasting just for fun, and it blew everyone away. Spicy and floral, feminine yet powerful. Update – 2 cases still left; visit store for price.

Tandem 2007 Silver Pines Vineyard Pinot Noir, Sonoma Mountain – Dark black cherry and loamy forest floor suggest a Burgundy on steroids – New World fruit with Old World typicity; simply delicious.  Update:  SOLD OUT

Tandem 2007 Van der Kamp Vineyard Pinot Noir, Sonoma Mountain – Intensely structured, this wine rewards decanting or cellaring for a few years, but it’s delicious now. A more masculine, feral Pinot Noir with great concentration of fruit balanced by supple tannins and acidity. Clearly a wine of pedigree. Update:  SOLD OUT

Reserve yours today! 414.277.7707 or info@thiefwine.com.

We started off with Veuve Clicquot since that’s many peoples’ reference point – I thought it would be useful to compare that against what I consider to be more interesting Champagnes. Nothing wrong with the Veuve, though – it’s brighter than many Champagnes, with noticeable acidity and a lemony flavor that balances with the dosage (definitely on the high side for Brut, with perceptible sweetness).

Next was Marc Hebrart’s Cuvee de Reserve 1er cru, chosen to be a counterpoint to the Veuve – large producer vs a tiny producer. When you’re buying Champagne, look closely at the small print on the front of the label; you’ll see either RM or NM followed by numbers. NM (Negociant Manipulant) is what you’ll see most of the time; it’s a producer that buys most of the grapes. RM (Recoltant Manipulant) is grower Champagne; those producers can buy only 5% of grapes for their total production. RM is worth seeking out; these are smaller, artisanally made Champagnes with true character. Are they better than NM? Not necessarily, for a variety of reasons, but they’ve got soul. The Hebrart is RM, and at about the same price as the Veuve, I think it’s a far better value – from Premier Cru vineyards, with great purity and concentration. Primarily Pinot Noir, so has a nice richness and weight to it, with a beautiful finish. Much dryer than the Veuve.

Third was Jacques Chaput – also primarily Pinot Noir, and chosen to contrast against the Blanc de Blancs that came next. This Champagne was aged for a shorter period of time on its lees than the others here (normal is 3 years, this was 2) so it showed a lot of freshness and more fruit-forwardness than the others. The Pinot Noir component came through strongly, with a lovely cherry/strawberry finish. A refreshing Champagne, and this was a surprise favorite of many people.

Fourth and fifth up were Ruinart, which has long been one of my favorite Champagne houses with amazing quality for the price (I’d drink it over Dom any day, which costs twice as much). We did the Blanc de Blancs first – normally I’d serve BdB before Pinot Noir-based Champagnes, but the Ruinart has such concentration that it easily held up to the Hebrart & Chaput- rich, with baked apple, brioche, and a wonderful acid / fruit / yeast balance. My favorite Champagne of the night. A close second (and Aimee’s favorite) was the Rose – a little less yeasty, but with the added dimension of red-fruit flavors. Long, complex, and delicious.

We started off with Deinhard’s Riesling “Lila” Sekt from Germany. Sekt is the German term for sparkling wine, but interestingly, 90% of Sekt doesn’t originate in Germany – producers buy bulk still wine from Italy and put it through secondary tank fermentation. Thus, 90% of sekt is crap, to put it bluntly. The Deinhard is part of the 10% that is not. Made from grapes grown in Mosel and the MIttelrhein, it’s dry, fairly subtle but with lovely white flowers and tropical fruit flavors of Riesling. Clean and crisp, a nice way to start.

Next was Montsarra’s Cava from Spain – textbook Cava, with lemon notes and Cava’s classic earthiness (which comes from the indigenous Xarel-lo grape). More complex than most Cavas, with more yeastiness than you generally get and with a richer mouthfeel.

Third was Szigeti’s Gruner Veltliner from Austria. My personal favorite (partly because I just like saying Ziggedy); you don’t see sparkling Gruner around very much at all, but if this wine is any indication, I’d love to see more. Gruner is one of the few varietals that carries its flavor through the secondary fermentation process – it still tastes like Gruner, but sparkling. This is a very savory wine, with flavors of peppercorn, pink grapefruit, and dried herbs. It’d be phenomenal with food, I think, but delicious and distinctive on its own.

Next up was Cave de Producteurs Vouvray Brut. 100% Chenin Blanc, as are all Vouvrays. Like Gruner, Chenin retains its varietal characteristcs in sparkling form – ripe apple, honey, a bit of nuttiness, and the grape’s distinctive lanolin character. Some sweetness on this wine, but the acidity counterbalanced it nicely.

Moving to California, we sampled J’s Cuvee 20 from the Russian River Valley. This was the most Champagne-like of the group, both because of the varietal blend (about half and have Pinot Noir and Chardonnay, with a dash of Pinot Meunier) and the extended time on lees (3 years). As such, it had the yeasty brioche-y character you get out of Champagne, with a lush, rich mouthfeel.

Last up was the Lucien Albrecht Cremant d’Alsace Brut Rose. 100% Pinot Noir from the Alsace region of France; this was a close runner-up for my favorite of the night. Beautiful red cherry and strawberry fruit, full-bodied on the palate, crisp, dry, and with great finish.

All in all, not a dog in the bunch. A wide range of styles, so hopefully educational for people, and every wine had about the same number of people who said it was their favorite, which is great – it’s boring if everyone prefers the same wine.

We started off with the Razor’s Edge 2007 unoaked Chardonnay from South Australia – exceptionally high-acid (I’m sure they acidified, as is common Down Under), but well-balanced. Lime and lemon flavors dominated, with a pleasing tartness. I thought it showed well and is a great value ($10.95) – it was almost too unlike a typical Chardonnay for some, though, who were expecting more richness.

Next was Verget’s 2008 Macon Villages from Burgundy. I really like this wine; we’ve got it on by the glass now. White Burgundy is utterly unlike California Chardonnay – there’s fruit there, but fruit is only one component of the wine, as opposed to the entire wine. Subtle and nuanced with flavors of lemon curd, great minerality, and a hint of spicy oak. This went over very well, definitely one of the favorites of the night.

Stone Paddock 2007 Hawkes Bay Chardonnay was next. Hawkes Bay is on the North Island of New Zealand; it’s the second largest growing region in the country (after Marlborough) and the warmest and driest. Still cool-climate, but the abundant sunshine gives a bit of tropical fruit flavors layered over the classic pear and apple. Lightly oaked; great balance and good acidity. A lot of wine for the money ($16.50).

Fourth was Columbia Crest 2008 “H3″ Chardonnay, Horse Heaven Hills Washington. Columbia Crest is a very large producer, second biggest in Washington after Chateau Ste. Michelle. Normally we don’t stock much from big wineries, but every so often I taste one that I think is a great bottle, and offering the best possible wines that are great values takes precedence over winery size. The H3 is a new line for them, much smaller production than their Grand Estate series and I think a huge jump up in quality. Fuller-bodied than the previous three, with more noticeable malolactic influence and oak treatment. Still in balance, though, and the relatively cool Columbia Valley keeps the alcohol moderate and the acidity high, resulting in a kind of a hybrid New World / Old World style. This one’s also on the current wine list.

Moving into the last two wines, both significantly fuller bodied than what came before. The Vina Cobos 2007 “Felino” Chardonnay from Mendoza Argentina is ripe and lush, with 14.7% alcohol (the previous four were 13-13.5%). Vina Cobos is the Argentinian winery of Paul Hobbs, a well-known Sonoma & Napa winemaker; he’s one of the few who can pull off an opulent style that’s not flabby. This wine is big, but balanced; it was another favorite of the night. And because the cost of doing business in Argentina is so much cheaper than in the US, you get Paul Hobbs quality for $20 as opposed to the $48 that we sell his Russian River Chardonnay for.

We ended with the Brewer Clifton 2005 Sweeney Canyon Chardonnay, Sta. Rita Hills California. I first tasted this wine at a trade tasting last year (without seeing the bottle) and thought it was stunning for the style – big, yet with great balance and finesse. I ordered it for the shop, and was shocked to discover it was 16.4% alcohol – it doesn’t taste anywhere near that high, with no heat on the palate at all. It’s a $54 bottle of wine, but recently the distributor closed out the vintage so I got a great deal and it’s on the shelf for $30 now (though I’ve only got a few bottles left) – easily the best value of our California Chards. Despite the richness, to me it tastes more like a Meursault on steroids than a typical California Chardonnay – there’s a lot more going on besides fruit, with great minerality and stoniness to complement the fruit. Another favorite of the night.

All in all, the wines showed well – all tasted different and were a nice reflection of their styles; definitely a fun tasting that people seemed to really enjoy.

Wine 1: Crios de Susana Balbo 2009 Torrontes, Argentina: If you’re familiar with Torrontes, this was one of the easier ones, as Torrontes is a very distinctive grape – aromatic and floral, with a bit of stone fruits, lots of white flowers, and an almost perfumy mouthfeel. The 2009 Crios just got released, and it’s delicious – as usual, a standard-bearer for the varietal. If the varietal’s Torrentes, then it had to be Argentina (Torrontes is not grown much elsewhere – a small amount is in Spain, but too little for the parameters of this tasting.)

Wine 2: Newton 2007 Chardonnay, Napa/Sonoma, United States: Not as easy as it sounded – this wine has much more acidity than most California Chardonnays (which is why I like it), so that threw a few people off. Still, the richness, ripeness and relatively high alcohol content screams New World (i.e., anything but Europe). By default, that was the US or Argentina. Classic Chardonnay characteristics of malolactic fermentation (giving a creamy, buttery texture); some spicy oak; and pear/lemon curd / apple flavors. Most people got this one.

Wine 3: Johann Peter Mertes 2005 Riesling Spatlese Halbtrocken, Mosel Germany:Probably the easiest of the bunch. Drier than most German Rieslings (halbtrocken means “half-dry”) – I didn’t want to make it too easy – but still noticeably sweeter than the rest. High acid, no oak, and a floral / petrol / tropical fruit confirms Riesling; low alcohol and sweetness level points to Germany. Almost everyone identified this correctly.

Wine 4: Thomas & Fils 2007 Sancerre “La Crele”, France: This was a challange, and the wine didn’t show loads of overt fruit (which was a clue in itself). High acid, very minerally, great structure. Lots of wet pebble flavors, and some underlying white grapefruit that grew over time. A complex wine, and very representative of Sancerre. Acidity + citrus leads you toward Sauvignon Blanc, wet-pebble minerality points to France.

Wine 5: Marco Felluga 2007 Pinot Grigio “Mongris”, Collio Italy: In my mind the hardest of the five, because Italian Pinot Grigio is generally less defined than most other varietal/regions. Again, though, that’s a clue. This wine has more texture and structure than most Italian Pinot Grigios, with great phenolics, flavors of golden raisins, and underlying fall spices. Those characteristics are hallmarks of Pinot Grigio,; this wine had more concentration and structure than most. A few people got this one.

Overall, everyone had a great time; no one got all five right, but Tim Hansen came the closest with four. I’m looking forward to how the red blind challenge goes in a couple of weeks.

Bodegas Borsao 2008 Monte Oton, Campo de Borja: This is my favorite under-$10 red that we sell; it’s a phenomenal value, and delivers a lot of wine for the money. Unoaked, so retains the pure essence of Grenache’s juicy berry fruit, with some underlying minerality to add complexity. A crowd-pleaser, and an unbeatable everyday or party wine.

Unti 2006 Grenache, Dry Creek Valley: This wine disappointed me a bit at the tasting; I’ve loved Unti’s Grenache in the past but found this to be initially a bit woody and closed in. I recently had the 2004 from our personal cellar and that was phenomenal, so thinking the wine might be a bit young I saved a bit for the next day. Voila, it opened up beautifully with a day of air. Complex, layered, balanced. A great one for the cellar for a couple of years. (Or else with few hours of decanting.)

Betts & Scholl 2006 The O.G. Grenache, Barossa Valley: Lush and jammy, with big fruit and some smooth vanilla and oak to match. More interesting than most Aussie Shiraz’s because Grenache’s naturally high acidity balances out the richness. Unabashedly New World, very well made for the style. This was a big hit at the tasting.

Montirius 2007 Cotes du Rhone: At about $18, vies with the Borsao for the best value at the tasting. 2007 was a phenomenal year for the Southern Rhone, and this wine showed why. The Montirius is a blend of 73% Grenache, 20% Syrah, and 7% Mourvedre – a fairly common blend in the Southern Rhone (some producers also use Cinsault) – and the additional varietals give darker fruit, some spiciness, and a bit of tannic structure. This wine had the scrubby garrigue that the Southern Rhone wines are known for, but exquisite fruit and great balance. Long and layered; an approachable style for those unfamiliar with French wines but still true to type.

Domaine de Marcoux 2005 Chateauneuf du Pape: Easily the best wine of the tasting (of course, it’s the most expensive!). 2005 was another classic Rhone vintage, and this wine has the stuffing to easily age well for another decade. 80% Grenache, with 15% Syrah and 5% Cinsault/Mourvedre, with an average vine age of 50 years. Incredibly rich and full, wtih red and black fruits, licorice, a bit of smokiness, minerality, and herbs. Great acid / tannin structure, opened up nicely as the tasting went on. A great way to end.